FAMILY AND COMPANY HISTORY

The development of an intuition and the construction of coherent steps starting from an idea able to lead a company towards the success are particularly interesting.
Each company has followed its own peculiar path. Complexity and uniqueness are more stressed when we consider a family business, where the founder and his descendants are the real core of the enterprise. In this kind of business, the spirit of enterprise may take different directions and choose different creative solutions hard to classify and reproduce.
This aspect makes the history of family business particularly interesting from both a human and an economic point of view.
These histories show that a modern company results from the respect of the family traditions handed down from generation to generation.

A BOOK AS A PLACE OF MEMORY

Why tell the story of a family business?
• To reward the ancestors and their work.
• To hand down the family traditions and business to the following generations.
• To bear a real witness of the business culture to employees, customers, suppliers and the whole region.

Keeping alive the family and the business memory through writings and photographs is of great value.
Writing is able to witness and grant the keeping of the family and the business memory through time and its handing down to the following generations.
This kind of book keeps the history of the family and its business, the most important documents, the biographical notes of the family members, the domestic rites and the founders’ portraits.

WHAT TO TELL ABOUT THE COMPANY AND ITS FAMILY

• The founder’s biography
• The history of the family
• The history of the family business
• The spirit of enterprise
• The handing down of knowledge, roles and powers
• The determinant factors of development
• The network of social relations
• The role of the family in the future of the company
• The feature of the enterprise transition process among generations

PUBLISHING ASPECTS OF THE VOLUME

The graphic and publishing aspects of the volume reflect the company identity and follow a graphic style coherent with the existing logo.
The graphic work involves:
• The use and exploitation of the historical images
• The creation of new photo reportages for a complete description
• Study, publishing and graphic editing of the volume


Graphic and publishing editing of the volume: Camilla Giannelli e Cristina Piovan
www.camiecri-grafica.com
Valentina Legnani, graduated in foreign languages and literatures.






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